The first set of RAM (radio audience measurement) numbers are out amidst two different schools of thought. The first is the group that is grumbling about the methodology being old and too traditional and the second is those who are relieved that at last, radio has a measurement tool. Chances are that each station belongs to one of the two schools, depending on the figures popped out by RAM. However, no one seems to be sure about who’s the clear No. 1 as each radio station is a leader on the basis of certain parameters. The moral of the story seems to be: Use it the way you want.
Some broadcasters are referring to the reach figures, which indicates the number of people who have ever tuned in to a radio station within a particular week, even if they have merely listened to the station for a couple of songs. Others are looking from the advertiser’s perspective. “It is more important to look at the time spent listening to the station, which indicates the probability of the listeners catching a commercial on air,” says S Keerthivasan, business head, Fever FM.
As per figures released by Fever FM, probably one of the very few stations to use relative share to claim market leadership, it managed a 12 per cent relative market share among private stations on weekdays, 6-12 pm, in the Delhi market. In terms of relative market share, Radio Mirchi is the leader, with more than 21 per cent of relative market share. As per figures released by Big FM, the ADAG-led station says it is the No. 1 choice of listeners in Bangalore across all parameters – including reach, share and TARP. Big FM also claims that in Mumbai, it delivers higher reach than any of its competitors, while in Delhi, it is the No. 2 station among 12-34 year old, SEC ABC listeners.
Next in line is Radio City, which is claiming the numero uno position in Mumbai and a close second in Delhi. The data it has used is SECs in the age group of 25-44 years, across all key parameters. In Mumbai, Radio City has managed TARP (1.5 per cent) across all SECs in the age group of 25-44 years. Moreover, the study re-establishes the fact that Radio City has a focused target group of SEC AB 25-44 with an average audience of 22,860 listeners and a TARP of 1.8 per cent.
Red FM is the market leader in Mumbai, Radio Mirchi in Delhi, while the numero uno position in Bangalore is held by Big FM followed closely by Radio Mirchi at number two.The listenership data takes into account the age group above 12 years.
If reach is taken as the reference parameter, it is Big FM that leads the listenership pack in Mumbai and Bangalore with a reach of 4,982,000 and 2,561,000 respectively on a week-on week basis. Big FM however is in the second spot in Delhi. In Mumbai Red FM stands second, while in Bangalore Radio Mirchi follows Big FM.
Wednesday, January 2, 2008
Thursday, December 27, 2007
Types
The best known are the AM and FM stations; these include both commercial, public and nonprofit varieties as well as student-run campus radio stations and hospital radio stations can be found throughout the developed world.
Although now being eclipsed by internet-distributed radio, there are many stations that broadcast on shortwave bands using AM technology that can be received over thousands of miles (especially at night). For example, the BBC has a full schedule transmitted via shortwave. These broadcasts are very sensitive to atmospheric conditions and sunspots.
AM stations were the earliest broadcasting stations to be developed. AM refers to amplitude modulation, a mode of broadcasting radio waves by varying the amplitude of the carrier signal in response to the amplitude of the signal to be transmitted.
One of the advantages of AM is that its unsophisticated signal can be detected (turned into sound) with simple equipment. If a signal is strong enough, not even a power source is needed; building an unpowered crystal radio receiver was a common childhood project in the early years of radio.
FM refers to frequency modulation, and occurs on VHF airwaves in the frequency range of 88 to 108 MHz everywhere. FM stations are much more popular in economically developed regions, such as Europe and the United States, especially since higher sound fidelity and stereo broadcasting became common in this format.FM radio was invented for the specific purpose of overcoming the interference (static) problem of AM radio, to which it is relatively immune. At the same time, greater fidelity was made possible by spacing stations further apart. Instead of 10 kHz apart, they are 200 kHz apart. (For example, the difference between the lowest current FM frequency in the U.S., 88.1 MHz, and the next lowest, 88.3 MHz. This was far in advance of the audio equipment of the 1940s, but wide interchannel spacing was chosen to take advantage of the noise-suppressing feature of wideband FM.
Although now being eclipsed by internet-distributed radio, there are many stations that broadcast on shortwave bands using AM technology that can be received over thousands of miles (especially at night). For example, the BBC has a full schedule transmitted via shortwave. These broadcasts are very sensitive to atmospheric conditions and sunspots.
AM stations were the earliest broadcasting stations to be developed. AM refers to amplitude modulation, a mode of broadcasting radio waves by varying the amplitude of the carrier signal in response to the amplitude of the signal to be transmitted.
One of the advantages of AM is that its unsophisticated signal can be detected (turned into sound) with simple equipment. If a signal is strong enough, not even a power source is needed; building an unpowered crystal radio receiver was a common childhood project in the early years of radio.
FM refers to frequency modulation, and occurs on VHF airwaves in the frequency range of 88 to 108 MHz everywhere. FM stations are much more popular in economically developed regions, such as Europe and the United States, especially since higher sound fidelity and stereo broadcasting became common in this format.FM radio was invented for the specific purpose of overcoming the interference (static) problem of AM radio, to which it is relatively immune. At the same time, greater fidelity was made possible by spacing stations further apart. Instead of 10 kHz apart, they are 200 kHz apart. (For example, the difference between the lowest current FM frequency in the U.S., 88.1 MHz, and the next lowest, 88.3 MHz. This was far in advance of the audio equipment of the 1940s, but wide interchannel spacing was chosen to take advantage of the noise-suppressing feature of wideband FM.
Tuesday, December 25, 2007
Music radio is a radio format where music is the primary source of broadcast content on both commercial and non-commercial stations. After the rise of television brought about the decline of old time radio and its dramatic content, music formats became one of the dominant forms of radio in many countries, though radio drama and comedy continues, often on public radio. Music has been one of the driving factors in the advancement of radio technology, from the adoption of wide-band FM to the current upswing in digital media.
Sunday, December 23, 2007
RESEARCH
Talk about what u switch on first when u get into ur car : ur radio or ur A/C ?
Radio, which was the sole monopoly of All India Radio untill a decade or so ago, is now open to Foriegn Direct
Investment ( FDI ) of upto 20%, making it the hottest sector for investment in the entertainment & marketing industry. As many as 338 licenses are being offered by the government for FM Radio channels in 91 big & small towns & cities throughout India.
Flashback to 1927, when the scene was very different.The Indian Broadcasting Company Ltd. ( privately held ) was broadcasting music in Bombay & Calicut to clubs & such establishments as could afford a Radio set, when in steps the Government of India & enters into an agreements. The All India Radio ( AIR ), however, was not offically opperative until 1936, & thence took upon itself the following objectives: " To inform, educate & entertain the masses of India."
India's Radio revival need not be seen only as a boom in a sector that offers excellent marketing in terms of content & coverage, but also the revival of a part of Indian life which is coming up with intestimable quality entertainment .
Radio, which was the sole monopoly of All India Radio untill a decade or so ago, is now open to Foriegn Direct
Investment ( FDI ) of upto 20%, making it the hottest sector for investment in the entertainment & marketing industry. As many as 338 licenses are being offered by the government for FM Radio channels in 91 big & small towns & cities throughout India.
Flashback to 1927, when the scene was very different.The Indian Broadcasting Company Ltd. ( privately held ) was broadcasting music in Bombay & Calicut to clubs & such establishments as could afford a Radio set, when in steps the Government of India & enters into an agreements. The All India Radio ( AIR ), however, was not offically opperative until 1936, & thence took upon itself the following objectives: " To inform, educate & entertain the masses of India."
India's Radio revival need not be seen only as a boom in a sector that offers excellent marketing in terms of content & coverage, but also the revival of a part of Indian life which is coming up with intestimable quality entertainment .
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